MEDDICC: Implicate the Pain
Only elite sellers use MEDDPICC this way
2 min readJun 19, 2020
The I in MEDDICC has a few definitions. A common misconception is that the I is just a way of getting to the P which stands for PAIN. However, if you go deeper on the I you’ll uncover what I believe is quite possibly the most valuable trigger point in the entire MEDDICC framework:
